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Verified Interest, Intent & Affinity Data

Powered by HMP's websites, events, and CME, Viia unifies deep affinity data to reveal HCP behavioral insights, fueling omnichannel programs that deliver ROI.

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Unlock HMP Global's HCP affinity data.
Activate targeted, high-impact campaigns.

  • Intent

    Uncover audiences who intend to change their practice or prescribing behavior.

  • Knowledge

    Reveal audiences with a specific depth of knowledge on a specific therapy or drug.

  • Interest

    Discover HCPs most interested in your disease area or therapy.

  • Influence

    Identify KOL influencers and amplify your voice.

  • Preference

    Meet your audience when and where they engage most.

  • Ready to achieve your engagement goals?
    Let's talk

Reach 85%+ of the HCP universe in our target markets

  • 100M
    Behavioral data points
  • 15+
    Publications
  • 600+
    Medical specialties
  • 500k+
    NPIs
  • 600k+
    Other healthcare professionals
  • 100+
    License types

Put affinity data to work for your brand.

Enrich your target data

Deep dive into your target customer activity across our proprietary communication channels, informing how they can be targeted with relevant touch points that fit their needs.

Identify influence networks

Use HCP behavior to uncover new audiences that are likely to act on your message.

Build + grow targeted lists

Enrich your existing list or create a new target list with verified interest, intent, and affinity data.

Change the way you reach your audience.

Discover audiences

Utilize Viia and our deep KOL relationships to discover spheres of influence within your target market and guide your digital influencer engagement strategy.

Let's talk.

Discover how Viia can help you achieve your engagement goals.