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Verified Interest, Intent & Affinity Data

Powered by HMP's websites, events, and CME, Viia unifies deep affinity data to reveal HCP behavioral insights, fueling omnichannel programs that deliver ROI.

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Unlock HMP Global's HCP affinity data.
Activate targeted, high-impact campaigns.

  • Intent

    Uncover audiences who intend to change their practice or prescribing behavior.

  • Knowledge

    Reveal audiences with a specific depth of knowledge on a specific therapy or drug.

  • Interest

    Discover HCPs most interested in your disease area or therapy.

  • Influence

    Identify KOL influencers and amplify your voice.

  • Preference

    Meet your audience when and where they engage most.

  • Ready to achieve your engagement goals?
    Let's talk